“The folks at the Wisconsin Tourism Federation, a 30-year-old tourism lobbying coalition based in Sun Prairie, couldn’t possibly have predicted how the Internet would change the lingo.

While its abbreviation, WTF, was fairly innocuous a few decades ago, it means something entirely different these days…”

News article here.

Apparently the alarm was first sounded by a blogger.  So don’t ever say we bloggers do not make a difference!

What do you think?  The new logo does not seem to have the same PUNCHY ring to it, eh? They should have changed it to Federation of Tourism in Wisconsin.

FTW!  Baby!

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