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marketing at work

In the American Pop culture conscious, there is this curious obsession with Twinkies.  One of the new exhibits at the Museum of Science and Industry in Chicago is about Twinkies.  Putting our obsession with this oddity on view.

CIMG7562

A Twinkie was born

For once, let’s scientifically study the myth that Twinkies will never die.  Observe and report.  (I will visit MSI later again to check on the Twinkie that is on view there).

Of course, Twinkies are not the only food that are believed to be evil-incarnate.  Why such revilement?

My theory is that half of that ill-begotten fame came from the name, Twinkie.  What’s in a name? If it were called “Hostess Cream-filled Yellow Cake”, or, let’s say, Snow Puff, it would not have become such a legend, warts and all. Kudos to the marketing team that came up with this name that is now a major part of American pop culture.

Upon further investigation, I learned that the name Twinkie came from a chance encounter with a billboard:

In 1933, James Dewar, a baker at Continental Baking Company in Indiana, was inspired and came up with this name when driving by a billboard advertising shoes from the “Twinkle Toe Shoe Company”.

This is serendipity!  In our collective consciousness for food, Twinkies share a significant space with the shoe in Charlie Chaplin’s The Gold Rush…  Ok. Maybe it is proven once again that I am easily amused. TOO easily.

Ode to Twinkies

‘Tis but thy name that makes thou irresistible;

Thou art thyself, though not a Twinkie.

What’s Twinkie? it is nor Monoglycerides nor diglycerides

Nor Polysorbate 60, nor Hydrogenated shortening, nor any other part

Belonging to proper CAKE. O, be some other name!

What’s in a name? that which we call a Twinkie

By any other name would induce as much grimace??

So Twinkie would, were it not Twinkie call’d,

Retain that dear longevity which it owes

Without that title. Twinkie, doff thy name,

And for that name which is no part of thee

Take all the cream.

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Somebody should give the gal or guy who is in charge of Subway’s “5 Dollar Foot Long” marketing campaign a raise. Oh, whatever. They are probably making a ton anyway. I don’t worry about their financial health really. But when you see a genius move done by a corporation, that seems to be the right thing to say, even though the people may already be up to their ears in stock options.

Here is what my Kindergartener said last night:

MOM! I am 48 inches tall. I am FOUR SUBWAY FOOTLONG!

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Hey, honey, I shrunk your ass!

Here it looks like a snake. Awesome!

Is it just me. or does not the entire jewelry line based on Jane Seymour’s Open Heart design remind anybody else of a buttock?

The first time we saw the commercial on TV, either from Jared or Kay Jewelers, purveyors of cheesy jewelries, my boys cried out, at the same time, “It looks like a butt!” And I had to agree with them.

So nobody at those jewelry stores, when they were just looking at the designs, BEFORE they turned the design into actual goods, saw that and said, “Maybe we should look into something else…” ?

So, maybe it is really just me then.

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